Pasadena Tournament of Roses President Jeffrey L. Throop announced last night that American Honda Motor Co., Inc. will become the first Presenting Sponsor of the Rose Parade. The announcement was made at the annual membership kickoff celebration at the Rose Bowl stadium. The 122nd Rose Parade, Presented by Honda, will be themed: "Building Dreams, Friendships & Memories." Although the 2011 Parade will be the first Rose Parade officially presented by Honda, it represents a 50-year collaboration between American Honda and the Tournament of Roses.
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[www.tournamentofroses.com]
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