Tuesday, March 20, 2012

2012 Honda Fit Wins Cars.com/USA TODAY/MotorWeek $16,000 Subcompact Shootout



Honda's fun and frugal Fit tops competition between seven popular subcompacts.
 
The 2012 Honda Fit has won the Cars.com/USA TODAY/MotorWeek $16,000 Subcompact Shootout. Honda's versatile and fuel-efficient Fit took the top spot in a competition among seven popular subcompact cars that seat at least four, have four doors, get at least 35 mpg on the highway, and can be purchased for less than $16,000. Experts from Cars.com, USA Today and "MotorWeek" tested these subcompacts to measure all of the needs of the average car-buyer including gas mileage, practicality, user features and comfort.

"We are thrilled to have the exceptional package that is the Honda Fit recognized by such a well-respected group of automotive media," said Michael Accavitti, vice president of marketing operations, American Honda Motor Co., Inc. "To have topped such a wide group of competition in such a thorough, real-world evaluation demonstrates that Honda versatility, value and fun are standard even in our most affordable model."

"As gas prices and used-car prices continue to rise, a shootout like this acts as a guide for consumers looking to purchase a new subcompact as an alternative to a used vehicle," said Patrick Olsen, editor-in-chief of Cars.com. "In addition to confident handling, a solid transmission, great visibility and unmatched practicality, the Honda Fit is just fun to drive and emerged as our clear winner."

Beyond this latest Cars.com/USA TODAY/MotorWeek shootout win, the 2012 Honda Fit is also an Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK and received the 2012 Residual Value Award from ALG. The Fit topped the J.D. Power and Associates' Initial Quality StudySM (IQS) for 2011 in its segment, and is a six-time winner of Car and Driver magazine's "10Best Cars" award, having garnered this accolade every year it has been on sale in the U.S.

Get more info about the 2012 Honda Fit from DCH Honda of Temecula.  Call (888) 304-3555 or visit us at 26755 Ynez Road in Temecula or on our website at www.dchhondaoftemecula.com.

Connect with DCH Honda of Temecula:
Website: www.dchhondaoftemecula.com
Facebook: www.facebook.com/hondaoftemecula
YouTube: www.youtube.com/dchhondaoftemecula
Twitter: www.twitter.com/hondaoftemecula
Blog: www.dchhondaoftemecula.blogspot.com
http://www.usatoday.com/money/autos/story/2012-03-18/subcompact-shootout-main/53621024/1

Monday, March 19, 2012

Honda and Sprinkles Bake Up Sweet CR-V Marketing Program



American Honda teams up with famous cupcake maker for irresistible mall-based promotional campaign.

American Honda has teamed up with Sprinkles Cupcakes on a delectable mall-based marketing program to promote interest in the segment-leading 2012 Honda CR-V. The Honda CR-V Mall Tour will provide free Sprinkles cupcakes by checking out the all new 2012 CR-V.

Kicking off this Thursday, March 22 at the Westfield Main Place Mall in Santa Ana, Calif., the Honda CR-V Mall Tour will center around a colorful Honda and Sprinkles branded display space, anchored by a 2012 Honda CR-V.

The Honda CR-V Mall tour will visit six prime retail locations from March 22 until May 6, 2012. Kicking off at the Westfield Main Place Mall in Santa Ana, the tour will make five additional stops: Irvine, Calif. (Irvine Spectrum, March 29 - April 1); Los Angeles (Westside Pavilion, April 12 - 15); Scottsdale, AZ (Scottsdale Fashion Square, April 19 - 22); Arlington, VA (Fashion Center at Pentagon City, April 26 - 29); Houston, TX (Houston Galleria, May 3 - 6).

Get more info about the 2012 Honda CR-V from DCH Honda of Temecula.  Call (888) 304-3555 or visit us at 26755 Ynez Road in Temecula or on our website at www.dchhondaoftemecula.com.

Connect with DCH Honda of Temecula:
Website: www.dchhondaoftemecula.com
Facebook: www.facebook.com/hondaoftemecula
YouTube: www.youtube.com/dchhondaoftemecula
Twitter: www.twitter.com/hondaoftemecula
Blog: www.dchhondaoftemecula.blogspot.com
http://hondanews.com/releases/4334f26c-f3b0-4936-b489-213dff47d671