Honda will hold the first-ever takeover of Times Square in 3-D technology to support the launch of the all-new CR-Z sport hybrid coupe on Thursday, September 23. Spanning five blocks of Times Square, the event marks the first time 3-D footage will be broadcasted to the public space. As a part of the takeover, Honda will run 3-D CR-Z commercial footage on the Times Square HD Spectacolor screen (located on Broadway between 46th and 47th Street) and Sony will provide 3-D Gran Turismo 5 racing simulators. Additionally, Maxim Magazine models will distribute copies of their special 3-D October issue and Honda will sponsor a special performance from chart-topping hip-hop trio, N.E.R.D.
[Read More: Honda] [Buy a Honda CR-Z from DCH Honda of Temecula] [Download a Honda CR-Z brochure]
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