This year, west coast automotive design studios competing in the 2011 LA Design Challenge were tasked with developing a concept based around the theme “Hollywood’s Hottest New Movie Car.” Honda chose to add a futuristic twist to the classic western film which they chose to call ‘High Noon’.
Honda takes us hundreds of years into the future to a world disrupted by the impact of a gigantic comet. The resulting heat and drought have wiped out technology, infrastructure and life as we know it, making it imperative for the few remaining survivors to recover faster than any human generation before. The few scientists have created a vehicle that serves as a companion and protector in the inhospitable and lonely environment. Their inspiration – the legend and material remains of an ancient creature called the horse.
A masterpiece of technology, the Honda IH symbolizes a breakthrough in terms of mobility and companionship in an inhumane, hot, dry and dangerous environment. The vehicle takes advantage of three key elements which will emerge in the near future: local production, artificial intelligence and additive technology. The vehicle uses the efficient, lightweight, strong, and functional characteristics of bones for its inspiration. A.I. technology and nanotechnology gives everybody the power to produce material resources and parts for the vehicle locally. Additive technology is a revolutionary attempt to produce very small or especially very large parts in a more efficient way to save weight and resources while improving the strength and flexibility of the product. The IH vehicle combines both the character and simplicity of a horse with the latest structural, safety and technological innovation.
At High Noon the dangerous environment is apparent when there is a showdown between IH’s competing for fuel and other resources. The most creative will prevail.
You can check out more of the images at http://www.laautoshow.com/DC11/Honda.html. The winner will be announced later this month during the 2011 Los Angeles Auto Show.
Get more info about the new Honda line-up from DCH Honda of Temecula. Call (888) 304-3555 or visit us at 26755 Ynez Road in Temecula or on our website at www.dchhondaoftemecula.com.
http://www.laautoshow.com/DC11/Honda.html
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