New Cloud-Based HondaLink™ Connected Car System Helps Drivers Put Away Their Phones While Maintaining Intuitive Access to Their Favorite Media

Honda today unveiled HondaLink™, a new in-vehicle connectivity system that will debut this fall on the all-new, ninth-generation 2013 Honda Accord. Featuring the first automotive OEM application of Aha™ by Harman, HondaLink will provide a personalized experience connecting drivers to thousands of cloud-based news,information and media feeds from around the world, using an intuitive, audio-system based interface.

"HondaLink will enable customers to put away their phone and still stay connected to the people, music and media they love," said Vicki Poponi, assistant vice president of product planning for American Honda. "By creating an intuitive and customizable user interface, HondaLink allows drivers to access digital content as easily as choosing a radio station."

Honda's intuitive new HondaLink smartphone application allows owners to preset content on their phone. Once in the car, consumers can enjoy personalized content accessible via voice recognition, steering-wheel mounted controls and in-dash audio system controls. With a tethered smartphone serving as a conduit to a wealth of cloud-based media, HondaLink creates a unique, connected driving experience.

"Honda's strategy is about leveraging the cloud to bring a wealth of new information and services to Honda owners," said Charles Koch, American Honda manager of new business development. "This is the next evolution of the connected car and the connected customer."

Through the Aha service, for example, HondaLink users can listen to Facebook and Twitter audio newsfeeds, podcasts from NPR, location-based personalized restaurant listings from Yelp!, and access internet music services such as Slacker. The service is free and instantly accessible from the cloud.

Aha delivers a user-friendly experience requiring infrequent smartphone software updates, with in-vehicle content and channel access updating simply and automatically throughout the vehicle life. And content available from HondaLink will grow as the system continues to expand its services for Honda owners. HondaLink will also incorporate Pandora internet radio and voice-to-text SMS text services with pre-programmed responses, which Honda introduced on the 2012 CR-V.

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