AIADA's Dealership of the Week
Vehicle crashes are the number one killer of teenagers today.
Unfortunately, the majority of these crashes are preventable as they are
the result of mindless, distracted driving. Through DCH Auto Group's Teen Safe Driving Program,
which began March 2008, its dealerships are partnering with local high
schools and Students Against Destructive Decisions (SADD) to raise
awareness and educate teens and parents about smart decisions and safe
driving. Currently DCH dealerships sponsor 30 SADD chapters in New
Jersey, New York, Connecticut, and Southern California, which now
include about 2,000 members. Each program is tailored to the needs of
the individual high school, allowing dealerships to contribute resources
where they are needed the most in their communities. "The number of
crashes involving teens is staggering and the tragic results are
devastating,"said Shau-wai Lam, Chairman of DCH Auto Group. "We are
automobile retailers and this is an area where we can make a difference
by working together with high school students and parents to save lives
through education, action, and advocacy of teen safe driving in their
schools and local communities." Thanks to the program's effectiveness,
it has been recognized by several groups, including The Governor's
Highway Safety Association and The National Safety Council Teen Safe
Driving Coalition. For more information on DCH Auto Group's Teen Safe
Driving Program, visit www.DCHTeenSafeDriving.com, or contact Roy Bavaro at RBavaro@dchusa.com
.
http://aiada.org/news-and-events/first-up-daily-news/1575-mazda-poised-to-take-zoom-zoom-to-the-mainstream-
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