The Honda brand earned its best-ever ranking in J.D. Power and Associates' Initial Quality StudySM (IQS) for 2011, finishing second among all surveyed brands, including premium makes, the company announced today. Honda also led the industry with seven models earning the highest initial quality ranking in their respective segments, including its top-selling Accord and Civic models.
Of the seven Honda models earning the highest initial quality score in their segment the most segment leaders of any brand five were manufactured in North America: the Civic (compact car); the Element (compact crossover SUVfollowed by the CR-V in second place); the Accord (midsize car); the Accord Crosstour (midsize crossover SUV); and the Ridgeline (midsize pickup). Those five models were joined on the 2011 segment leader list by the Insight hybrid (compact car, tie) and Honda Fit (sub-compact car).Honda automobiles made in North America are produced using domestic and globally-sourced parts.
J.D. Power and Associates' Initial Quality Study serves as an important tool for consumers in evaluating the quality and design of new vehicles. Since 1987, J.D. Power and Associates has been surveying owners to measure the initial quality of new vehicles after the first 90 days of ownership.
http://hondanews.com/releases/0edb75af-2465-40e9-80d3-a25fb1ee385c
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