Honda Exhibits World Premiere of EV-STER the next-generation electric small sports concept

Honda Motor Co., Ltd. will exhibit the world premiere of the EV-STER, the next-generation electric small sports concept model, at the 42nd Tokyo Motor Show 2011, which will take place at Tokyo Big Sight from Saturday, December 3 through Sunday, December 11, 2011.



Featuring a dynamic and innovative styling design and excellent environmental performance, the EV-STER, an electric rear-wheel-drive two-seater convertible sports car, will propose a new way to enjoy a sports type model which is unique to the electromotive mobility. The adoption of carbon materials made it possible to reduce the vehicle weight contributing to the vehicle's high driving performance and range of approximately 160km. The easy-to-operate twin-lever steering was adopted for the thorough pursuit of the joy of driving. Moreover, the new concept model enables the driver to make his/her own adjustments to some vehicle characteristics such as motor output and suspension settings, to embody the joy of maneuvering to the fullest extent.

Furthermore, the instrument panel features not only meters, but also the vehicle information display which enables the driver to enjoy driving as well as the network display used for the audio and navigation systems and also for the internet access. The well-designed layout of the meters and displays enables the driver to concentrate on driving and enjoy the comfortable space.

Honda remains committed to developing sports models beyond the expectations of its customers and offering exciting and thrilling mobility products.

http://www.hondanews.info/news/en/auto/4111130eng

Free Photos and Pictures with Santa Claus at DCH Honda of Temecula

Need a break from all of your shopping?  Visit with Santa here at DCH Honda of Temecula and get your free photos with him starting today, and every weekend until Christmas.  For details go to www.dchsanta.com


http://www.dchhondaoftemecula.com/santa.htm

White, Silver Most Popular Car Colors in the World

WHAT IS YOUR FAVORITE CAR COLOR?

White/white pearl has emerged as the fastest growing color to tie with silver as the world’s leading automotive color choices, according to the 2011 DuPont Automotive Color Popularity Report, released today. A substantial increase in the popularity of white/white pearl globally in 2011 has enabled it to surpass longstanding rivals black and gray, to join silver at the top of the world color ranks in this year’s report. The DuPont report, in its 59th year, is the longest running and largest of its kind in the industry, includes automotive color popularity rankings and regional trends from 11 leading automotive regions of the world.

In 2010, white/white pearl was tied for third with gray in the world color ranks with just 16 percent share, but its ongoing popularity in North America, combined with a surge in popularity in Europe, China, Korea, South America and South Africa, has helped to increase its position in 2011 to 22 percent globally. Black and gray dropped to third and fourth, respectively, in this year’s report with red and blue strengthening and holding positions in fifth and sixth place.

The top global vehicle colors in DuPont’s report are as follows:

   1. White/White Pearl and Silver – tie, 22 percent
   2. Black/Black Effect – 20 percent
   3. Gray – 13 percent
   4. Red – 7 percent
   5. Blue – 6 percent
   6. Brown/Beige – 5 percent
   7. Green – 2 percent
   8. Yellow/Gold – 1 percent
   9. Others – 2 percent

“While white/white pearl has historically been a popular color for vehicles, we’ve seen a bigger shift in its popularity this year than DuPont expected,” said Nancy Lockhart, DuPont color marketing manager. 

Silver and black have long been recognized in the top three for color popularity. However, in the past few years, white/white pearl has been steadily growing in popularity outside of North America. In 2011, it jumped by more than four percentage points, according to Lockhart. “There has been increased consumer acceptance for white, and our OEM customers are meeting consumer demand for the clean look it brings to vehicle design,” she said. “Silver and black were once the top colors of luxury, but white has increased in this area. The overall trend for casual luxury has spread to numerous vehicle types. The expectation to have a luxurious feel to the vehicle is globally sought. Classic white and pearlescent white effects are inspiring luxury design.

North America: White/White Pearl Continues its Lead, Followed by Black and Silver

White/white pearl, with 23 percent market share, dominated North American vehicle color for the fifth consecutive year, led by the truck/SUV segment, with 29 percent. The intermediate/CUV segment found white to rise from 16 percent in 2010 to 18 percent in 2011. Black/black effect captured 18 percent in the region, and led popularity in the luxury vehicle segment, while black effect continues to increase over solid black on luxury segments. Silver decreased with 16 percent share overall in the region, but continued to lead the compact segment in North America with 20 percent. Gray had 13 percent of the market and was in fourth position across all segments, and red maintained its fifth place rank with 10 percent of North American market share overall. High impact colors of bright blues and yellows with tempting hues of brown/beiges and greens continue to fill the region with colorful choices.

http://www2.dupont.com/Automotive/en_US/news_events/article20111117.html

Free Photos and Pictures with Santa Claus at DCH Honda of Temecula

Santa Claus is coming to DCH Honda of Temecula starting Frida,y November 25, the day after Thanksgiving.  He will be here for some pre-holiday visits.  A photographer will snap digital photos of you and your loved ones free of charge.  Whether you are from, Murrieta, Hemet, Wildomar, Lake Elsinore, Fallbrook, Riverside, San Diego or beyond, everyone is welcome.



Santa will be here every Friday, Saturday and Sunday beginning November 25 until December 18.

Fridays from 4:00PM to 9:00PM
Saturdays from 11:00AM to 3:00PM
Sundays from 11:00AM to 3:00PM

For more information visit www.dchhondaoftemecula.com/santa.htm, call (888) 531-3535 or email santa@dchautogroup.com
http://www.dchhondaoftemecula.com/santa.htm

Honda Civic Natural Gas Named 2012 Green Car of the Year

The all-new 2012 Honda Civic Natural Gas – the only factory-built, CNG-powered car produced in America – was named 2012 Green Car of the Year® at the Los Angeles Auto Show today. The award was presented to Honda by the editors of Green Car Journal representing a diverse panel of environmental experts and automotive enthusiasts who annually select a single vehicle for its outstanding environmental performance.



"The Civic Natural Gas is not only a great vehicle, it also demonstrates Honda's commitment to provide a variety of alternatives to gasoline," said Michael Accavitti, vice president of marketing at American Honda Motor Co., Inc. "The Civic Natural Gas and the all-new Fit EV that we introduced yesterday at the Los Angeles Auto Show are the latest additions to a rapidly expanding family of alternative energy Honda vehicles aimed at cutting petroleum use and reducing our carbon footprint."

To support growing consumer interest in alternative-fuel vehicles, Honda is expanding its retail network of Civic Natural Gas retail outlets to 200 dealers in 36 states. Previously, retail sales of the natural gas-powered Civic had been limited to four states – California, New York, Utah and Oklahoma. The 2012 Civic Natural Gas went on sale on October 18 with a manufacturer's suggested retail price1 (MSRP) starting at $26,155.

With multiple benefits including lower fuel costs and extremely low smog-forming emissions, the 2012 Civic Natural Gas currently qualifies for a state-issued decal allowing single-occupant access to High-Occupancy Vehicle (HOV) "carpool" lanes in California and several other states.

The Civic Natural Gas engine produces almost zero smog-forming emissions and is the cleanest internal-combustion vehicle certified by the U.S. Environmental Protection Agency (Tier-II, Bin-2 and ILEV certification as of August 2010).



Featuring new styling, enhanced feature content and increased fuel economy, the redesigned 2012 Civic Natural Gas can now be equipped with the Honda Satellite-Linked Navigation System featuring an exclusive database of publicly accessible Compressed Natural Gas (CNG) refueling stations across the United States.

All Civic Natural Gas models are produced by Honda Manufacturing of Indiana, LLC (HMIN) using domestic and globally sourced parts.  HMIN is the recipient of a 2011 Platinum Award for quality from J.D. Power and Associates.  In addition to being named 2012 Green Car of the Year, previous versions of the CNG-powered Civic have topped the "greenest vehicle" rankings of the American Council for an Energy Efficient Economy (ACEEE) for eight straight years.

Get more info about the 2012 Honda Civic Natural Gas vehicle from DCH Honda of Temecula.  Call (888) 304-3555 or visit us at 26755 Ynez Road in Temecula or on our website at www.dchhondaoftemecula.com.

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About the Green Car of the Year® Award

The Green Car of the Year® is presented annually by the Green Car Journal.  In addition to the publication's editors, jurors include Carl Pope, chairman of the Sierra Club; Frances Beinecke, president of the Natural Resources Defense Council; Jean-Michel Cousteau, president of Ocean Futures Society; Matt Petersen, president of Global Green USA; Jay Leno, noted auto enthusiast and host of the "Tonight Show," as well as automotive icon Carroll Shelby.

Honda Environmental Leadership

Honda is a leader in the development of leading-edge technologies to improve fuel efficiency and reduce CO2 emissions. Honda has led the Union of Concerned Scientists (UCS) rankings of overall vehicle environmental performance since 2000, and a Honda vehicle has topped the list of America's greenest vehicles, from the America Council for an Energy-Efficient Economy (ACEEE), for eleven consecutive years.

In 2006, Honda became the first automaker to announce voluntary CO2 emissions reduction targets for its global fleet of automobile, powersports and power equipment products and its global network of manufacturing plants.  Today, the company is striving for even greater reductions in CO2 emissions that contribute to global climate change, while also working to minimize waste, water use and the total environmental footprint of its operations worldwide.

1MSRP excluding tax, license, registration, $750.00 destination charge and options. Dealer prices may vary.

http://hondanews.com/channels/honda-automobiles-headlines/releases/honda-civic-natural-gas-named-2012-green-car-of-the-year

Honda Fit EV Makes World Debut at Los Angeles Auto Show

Battery electric commuter vehicle launching summer 2012

Honda today unveiled the all-new 2013 Fit EV at the Los Angeles Auto Show, announcing plans to begin leasing the 123 city-mile per charge (76 mile range combined adjusted city/highway)1 battery electric commuter vehicle to its U.S. customers in the summer of 2012. The Fit EV is based on the popular Fit hatchback and is a part of the company's diverse portfolio of alternative fuel vehicles that includes gasoline-electric hybrid, plug-in hybrid, fuel cell-electric and natural gas-powered models.

American Honda will begin leasing the Fit EV to customers in select California and Oregon markets next summer, and will expand to six East Coast markets in early 2013. The Fit EV's Manufacturer's Suggested Retail Price2 (MSRP) is $36,625 with an estimated lease priced at $399 a month. Honda will monitor market acceptance, but expects volume at this early stage of production to be approximately 1,100 Fit EV's over the next three years.



"The Fit EV is the next critical step in Honda's portfolio approach to alternative fueled vehicles," said John Mendel, executive vice president of sales, American Honda Motor Co., Inc. "There is no other automaker on the planet whose spirit is more deeply invested in the effort to realize a cleaner, more energy-efficient and ultimately more sustainable transportation future than Honda."

Customers interested in leasing a Fit EV are encouraged to sign up at www.FitEV.Honda.com where they can receive more information and sign up for the opportunity to become a future Fit EV customer.

Fit EV Performance
The Fit EV is designed to meet the needs of an average urban commuter, offering an estimated driving range of 123-miles on a single charge using the US EPA city cycle test methods (Honda anticipates a combined city/highway EV range of 76 miles on the new Fuel Economy labels) 1. The Fit EV will be powered by a 20 kWh lithium-ion battery and a 92 kilowatt coaxial electric motor. The high density electric motor, derived from the motor used in the FCX Clarity fuel cell electric vehicle, delivers excellent efficiency and power while remaining quiet at high speeds.

Driving range of the Fit EV can be maximized by using several innovative features, including a 3- mode electric drive system, adapted from the CR-Z Sport Hybrid. The system allows the driver to select between Econ, Normal and Sport to instantly and seamlessly change the driving experience to maximize efficiency or improve acceleration. While in Econ mode, practical driving range can increase by as much as 17-percent compared to driving in Normal mode. Acceleration improves significantly when in Sport mode, adding to the Fit EV's fun to drive nature.

In addition to the 3-mode driving system, the Fit EV includes interactive coaching features designed to assist the driver in maximizing battery performance and driving range. The power meter alerts the driver to optimal driving conditions. Additional energy- saving features includes a highly efficient electric air conditioning system and new regenerative braking system.

The 6.6 kW, onboard 32 amp charger allows for convenient recharging of the Fit EV. With a 240-volt charger, the Fit EV can fully recharge in as little as three hours. At launch timing, Honda will have a preferred Electric Vehicle Supply Equipment (EVSE) charging supplier.

Fit EV Exterior and Interior Styling
The exterior dimensions of the Fit EV are identical to the gasoline-powered Fit with the addition of a higher hip point to accommodate the under floor placement of the 20 kWh battery. When the car launches in summer 2012, it will be available in one exclusive color, Reflection Blue Pearl. EV badges on the rear hatch and decals on the side of the vehicle distinguish the electric vehicle from its gasoline counterpart.

The Fit EV carries a familiar chrome front fascia that is similar to other Honda environmentally-responsible vehicles like the FCX Clarity fuel cell electric vehicle and Insight hybrid. The Fit EV is outfitted with distinct five-spoke alloy wheels and an aerodynamic rear spoiler.

In the passenger cabin, the seating surfaces are covered with bio-fabric. The Fit EV features illuminated meters that alert the driver to key vehicle functions including state of charge, battery usage and driving range. The meters change color depending on the driving mode selected (green, white or red).

The Fit EV features a spacious and functional cabin with comfortable seating for up to five passengers. For enhanced versatility, the Fit EV offers multiple seating and cargo-carrying configurations.

Fit EV Telematics and Interactive Remote
To help the driver manage the electric vehicle ownership experience, the Fit EV will have a standard telematics system that allows the driver to stay connected through a smartphone, personal computer or interactive remote. Through the Fit EV smartphone and computer applications, the driver can remotely view the vehicles state of charge, initiate charging and activate the air conditioning and heater, to pre-condition the vehicle while connected to the grid which maximizes battery range on start-up. The mobile application and website also offers the ability to set charging notifications and alerts to optimize charging times based on varying utility rates and provides access to 24-hour roadside assistance. The Fit EV will come equipped with a standard Honda Satellite-Linked Navigation System™ that provides the ability to locate public charging stations and frequently updated traffic information.

The interactive remote allows the driver to monitor the vehicles state of charge and cabin temperature. Additionally, the driver can initiate and terminate charging and remotely turn on the air conditioning using the interactive remote. The interactive remote does not require an internet or mobile connection to operate however the driver must be within 100 feet (30 meters) of the vehicle.

If you can't wait for the Fit EV, check out the gas powered 2012 Honda Fit.  Get more info about the 2012 Honda Fit from DCH Honda of Temecula.  Call (888) 304-3555 or visit us at 26755 Ynez Road in Temecula or on our website at www.dchhondaoftemecula.com.


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1 123 city/95 highway mile range (unadjusted); 76 combined mile range (adjusted). Preliminary estimates determined by Honda using EPA methods. Your range will vary. For additional information about EPA test methods, visit http://www.fueleconomy.gov/feg/label/learn-more-electric-label.shtml
2 MSRP excluding tax, license, registration, destination charge and options. Dealer prices may vary.
http://hondanews.com/channels/honda-automobiles-headlines/releases/honda-fit-ev-makes-world-debut-at-los-angeles-auto-show