Honda Earns 2012 Kelley Blue Book Brand Image Awards for Best Value Brand and Most Trusted Brand

American Honda Executive Vice President of Sales John Mendel (left) accepts two Kelley Blue Book Brand Image Awards from Kelley Blue Book President Jared Rowe at the 2012 New York Auto Show.

Honda has earned the Best Value Brand and Most Trusted Brand categories in the 2012 Kelley Blue Book Brand Image Awards. Based on consumer perception data from the company's Brand WatchTM study, the Kelley Blue Book Brand Image Awards honor the automotive brands that have most successfully captured positive consumer attention.

American Honda's Executive Vice President of Sales John Mendel accepted both awards yesterday at the New York Auto Show from Kelley Blue Book President Jared Rowe. "We are honored to accept two awards that point so directly to Honda's core tenets," Mendel said. "With Honda constantly striving to earn trust by providing the finest overall ownership value, it's inspiring to see those efforts resonating with consumers."

"With standout vehicles, memorable marketing and positive word of mouth, the winners of Kelley Blue Book's 2012 Brand Image Awards have secured enviable positions in the minds of in-market shoppers," said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book's kbb.com.

In commenting about Honda's 2012 Most Trusted Brand award, Kelley Blue Book's kbb.com noted "Without surprising anyone, our inaugural Most Trusted Brand award goes to a name that's practically synonymous with reliability and dependability.  Honda's vehicles enjoy a decades-deep reputation as the smart choice in so many of the categories in which it competes."

The editors of Kelley Blue Book's kbb.com had an equally savvy comment on Honda's 2012 Best Value Brand award. "Many car buyers assume a vehicle's sticker price is the most significant monetary factor when choosing a car. While it's certainly an important consideration, Honda's reputation for superb resale value, exceptional quality and legendary dependability continues to raise the bar in respect to automotive value."

This marks the fifth year Kelley Blue Book has awarded auto manufacturers the Brand Image Awards, and the second consecutive year Honda has been awarded the Best Value Brand. For more information about the 2012 Kelley Blue Book Brand Image Awards, please visit http://www.kbb.com/car-reviews-and-news/top-10/2012-brand-image-awards.

Get more info about any Honda from DCH Honda of Temecula.  Call (888) 304-3555 or visit us at 26755 Ynez Road in Temecula or on our website at www.dchhondaoftemecula.com.

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2012 Honda Fit Wins Cars.com/USA TODAY/MotorWeek $16,000 Subcompact Shootout

Honda's fun and frugal Fit tops competition between seven popular subcompacts.
 
The 2012 Honda Fit has won the Cars.com/USA TODAY/MotorWeek $16,000 Subcompact Shootout. Honda's versatile and fuel-efficient Fit took the top spot in a competition among seven popular subcompact cars that seat at least four, have four doors, get at least 35 mpg on the highway, and can be purchased for less than $16,000. Experts from Cars.com, USA Today and "MotorWeek" tested these subcompacts to measure all of the needs of the average car-buyer including gas mileage, practicality, user features and comfort.

"We are thrilled to have the exceptional package that is the Honda Fit recognized by such a well-respected group of automotive media," said Michael Accavitti, vice president of marketing operations, American Honda Motor Co., Inc. "To have topped such a wide group of competition in such a thorough, real-world evaluation demonstrates that Honda versatility, value and fun are standard even in our most affordable model."

"As gas prices and used-car prices continue to rise, a shootout like this acts as a guide for consumers looking to purchase a new subcompact as an alternative to a used vehicle," said Patrick Olsen, editor-in-chief of Cars.com. "In addition to confident handling, a solid transmission, great visibility and unmatched practicality, the Honda Fit is just fun to drive and emerged as our clear winner."

Beyond this latest Cars.com/USA TODAY/MotorWeek shootout win, the 2012 Honda Fit is also an Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK and received the 2012 Residual Value Award from ALG. The Fit topped the J.D. Power and Associates' Initial Quality StudySM (IQS) for 2011 in its segment, and is a six-time winner of Car and Driver magazine's "10Best Cars" award, having garnered this accolade every year it has been on sale in the U.S.

Get more info about the 2012 Honda Fit from DCH Honda of Temecula.  Call (888) 304-3555 or visit us at 26755 Ynez Road in Temecula or on our website at www.dchhondaoftemecula.com.

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http://www.usatoday.com/money/autos/story/2012-03-18/subcompact-shootout-main/53621024/1

Honda and Sprinkles Bake Up Sweet CR-V Marketing Program

American Honda teams up with famous cupcake maker for irresistible mall-based promotional campaign.

American Honda has teamed up with Sprinkles Cupcakes on a delectable mall-based marketing program to promote interest in the segment-leading 2012 Honda CR-V. The Honda CR-V Mall Tour will provide free Sprinkles cupcakes by checking out the all new 2012 CR-V.

Kicking off this Thursday, March 22 at the Westfield Main Place Mall in Santa Ana, Calif., the Honda CR-V Mall Tour will center around a colorful Honda and Sprinkles branded display space, anchored by a 2012 Honda CR-V.

The Honda CR-V Mall tour will visit six prime retail locations from March 22 until May 6, 2012. Kicking off at the Westfield Main Place Mall in Santa Ana, the tour will make five additional stops: Irvine, Calif. (Irvine Spectrum, March 29 - April 1); Los Angeles (Westside Pavilion, April 12 - 15); Scottsdale, AZ (Scottsdale Fashion Square, April 19 - 22); Arlington, VA (Fashion Center at Pentagon City, April 26 - 29); Houston, TX (Houston Galleria, May 3 - 6).

Get more info about the 2012 Honda CR-V from DCH Honda of Temecula.  Call (888) 304-3555 or visit us at 26755 Ynez Road in Temecula or on our website at www.dchhondaoftemecula.com.

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http://hondanews.com/releases/4334f26c-f3b0-4936-b489-213dff47d671

Honda Odyssey Receives MotorWeek 2012 Drivers' Choice Award - Honda.com

The 2012 Honda Odyssey has received the 2012 MotorWeek Drivers' Choice Award for Best Minivan. This is the sixth time the Odyssey has garnered the Drivers' Choice Award from MotorWeek, with Honda's benchmark minivan having won the award in back-to-back years in 1999/2000, 2005/2006 and now 2011/2012.



Designed and built[1] in the United States, the eight-passenger Odyssey features the highest EPA[2] highway fuel economy rating for an eight-passenger minivan of 28 mpg for Odyssey Touring. It has also earned the best possible safety ratings from both NHTSA (5-Star Overall Vehicle Score) and the IIHS (TOP SAFETY PICK), an achievement that no other currently-tested minivan can match.

"Beyond great packaging, class-leading fuel economy, unparalleled safety ratings and cutting-edge family-friendly features, the Odyssey was designed to be fun to drive." said Michael Accavitti, VP of marketing operations for American Honda. "Being honored with a Motorweek Driver's Choice Award for a second consecutive year confirms that the Odyssey remains the best minivan choice for those who truly enjoy driving."

Presented annually since 1983, the MotorWeek Drivers' Choice Award has been awarded 29 times to Honda vehicles. The winner of two Emmy awards, MotorWeek is television's longest running and most respected automotive series. Produced by Maryland Public Television, MotorWeek airs on 89 percent of PBS stations nationwide, and can also be seen on Discovery's Velocity and the V-me Spanish-language network.

Get more info about the 2012 Honda Odyssey from DCH Honda of Temecula.  Call (888) 304-3555 or visit us at 26755 Ynez Road in Temecula or on our website at www.dchhondaoftemecula.com.

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[1] Honda products are produced using domestic and globally sourced parts.
[2] Based on 2012 EPA mileage estimates. Use for comparison purposes only. Do not compare to models before 2008.  Your actual mileage will vary depending on how you drive and maintain your vehicle.
http://www.honda.com/newsandviews/article.aspx?id=6504-en

Honda Media Newsroom - Honda Odyssey Named to Parenting Magazine "Smartest Family Cars of 2012" List

Parenting magazine has recognized the Honda Odyssey Touring Elite as one of the year's "Smartest Family Cars" in its February 2012 issue, on stands now. The list is featured in Parenting's first-ever "Genius" issue, dedicated to helping parents unlock their child's own unique genius potential. Equipped with the latest technology to help ease the load of managing the modern family, the Odyssey allows parents and kids to take advantage of some of the smartest automotive features on the market.

"The Odyssey was conceived as the ultimate family vehicle, and the Odyssey Touring Elite takes that concept to an unprecedented new level," said Michael Accavitti, vice president of marketing operations, American Honda Motor Co., Inc. "Being listed among the 'Smartest Family Cars' pays tribute to the Honda R&D team in Ohio and manufacturing team in Alabama responsible for designing and building the best minivan on the road."

"By recognizing today's smartest cars, Parenting hopes to make it easy for families to use technology on the road, whether it's for a quick run to the store or for an extended road trip vacation," said Ana Connery, Editorial Director for The Parenting Group. "Our editors' top picks have thought of everything so that parents don't have to."

Parenting editors noted that the Odyssey was chosen for this honor based on its many available family-friendly features, such as its Blind Spot Information System that indicates when radar sensors detect another vehicle that may be positioned in the driver's blind spot, and the Honda DVD Rear Entertainment System (RES) with a 16.2-inch Ultrawide display capable of simultaneously screening two different sources of video programming side-by-side.

Get more info about the 2012 Honda Odyssey from DCH Honda of Temecula.  Call (888) 304-3555 or visit us at 26755 Ynez Road in Temecula or on our website at www.dchhondaoftemecula.com.

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http://hondanews.com/releases/d84f18df-3905-40a9-8d27-0c30d69e8b80

Honda Most Honored Brand on ACEEE's "Greenest Vehicles of 2012" List

Honda Civic Natural Gas, Insight, Civic Hybrid and CR-Z earn top green scores

A total of seven Honda brand vehicles earned recognition from the American Council for an Energy-Efficient Economy (ACEEE), including four Honda vehicles named the "greenest vehicles of 2012." In the annual ACEEE's "Green Book® Online"ranking of environmentally responsible vehicles, the near-zero emissions natural gas-powered Civic Natural Gas five-passenger sedan tied for second place, with the Insight, Civic Hybrid and CR-Z also included on the list of ACEEE's 12 most environmentally responsible vehicles available to the public.

The Insight hybrid, the compact Fit and the Odyssey minivan were also named as "greener choices of 2012" within their respective classes. This is the 14th straight year that multiple Honda vehicles have been named in the top 12.



"Honda is honored to have our natural gas vehicle and our hybrid and gasoline-powered vehicles among ACEEE's 'greenest' and 'greener' choices," said Steven Center, vice president of the Environmental Business Development Office at American Honda.  "The ACEEE's annual recognition of Honda's fuel-efficient vehicles further validates our commitment to create a cleaner, more energy-efficient and sustainable transportation future."

The ACEEE ranking system uses a singular measure that incorporates fuel economy and health-related pollution impacts plus global warming and upstream emissions. All vehicles are analyzed and given a "Green Score" which is used to rank a vehicle's total environmental performance, including a list of the 12 "greenest" and 12 "meanest" vehicles along with a ranking of greenest vehicles by segment.

Named as one of the list's 'greenest vehicles,' the Civic Natural Gas is the only OEM-built, dedicated CNG passenger car assembled in the U.S. and the only vehicle certified by the EPA to meet both Federal Tier 2 Bin 2 and Inherently Low Emission Vehicle (ILEV) zero evaporative emission certification standards. Honda recently announced the expansion of Civic Natural Gas retail sales to 197 dealers in 36 states. The increased availability of the Civic Natural Gas helps bring inherently clean-burning natural gas technology to an even broader audience while also supporting diversity in transportation energy resources. Featuring new styling, enhanced feature content and increased fuel economy, the redesigned 2012 Civic Natural Gas can now be equipped with the Honda Satellite-Linked Navigation System featuring an exclusive database of publicly accessible Compressed Natural Gas (CNG) refueling stations across the United States.

For more information on ACEEE, visit http://www.greenercars.org.

Get more info about the 2012  Honda Civic from DCH Honda of Temecula.  Call (888) 304-3555 or visit us at 26755 Ynez Road in Temecula or on our website at www.dchhondaoftemecula.com.

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http://hondanews.com/releases/1816717d-02da-4fc7-819f-4108f092b686