National Highway Traffic Safety Administration Joins the State Attorneys General and Ad Council to Unveil New Public Service Advertising Campaign to Urge Young Adult Drivers to Stop the Text and Stop the Wrecks

Eighty-two percent of young adult drivers (16-24) have read a standard text message while driving, according to a national survey conducted by the Ad Council. In an effort to educate young drivers about the dangers of texting while driving, the State Attorneys General and Consumer Protection agencies, the National Highway Traffic Safety Administration (NHTSA)and the Ad Council are launching a new public service advertising campaign (PSA) nationwide. The campaign includes TV, radio, outdoor and digital PSAs. Additionally, to extend the campaign messages online, new Facebook, Twitter and YouTube social media channels go live today.
NHTSA reports that distracted driving is the number one killer of American teens. Sixteen percent of all drivers younger than 20 involved in fatal crashes were reported to have been distracted while driving. The Virginia Tech Transportation Institute (VTTI) reports that a texting driver is twenty-three times more likely to get into a crash than a non-texting driver.

http://www.multivu.com/mnr/51785-ad-council-texting-and-driving-prevention-nhtsa-state-attorneys-general

Upgraded 2012 Honda Insight Hybrid Offers New High-Tech Look, Improved Fuel Economy and More Features

A significantly updated 2012 Insight hybrid debuts today with new exterior styling, an enhanced interior, additional features on select models and an EPA fuel economy-rating1 improvement of 1 mpg.

The Insight’s city/highway/combined EPA fuel economy rating1 of 41/44/42 mpg, up from 40/43/41 on the prior model, continues to offer the highest EPA fuel economy rating of any new vehicle currently available with a Manufacturer’s Suggested Retail Price (MSRP) starting under $20,000.

Surprise Parade Yesterday Celebrated Honda Owner of Norway, Maine, Who Accumulated One Million Miles

Honda hosted a surprise parade in Saco, Maine, to celebrate Joe LoCicero's amazing accomplishment of hitting one million miles on his 1990 Honda Accord. The parade interrupted a brief press conference where Joe was scheduled to receive an oversized key to a new 2012 Honda Accord from Ms. Maine, Ashley Marble.



While the typical driver clocks about 14,000 miles per year, Joe does that in about three months. Joe's 1990 Honda Accord has taken him one million miles over the past 15 years, a feat that speaks to the reliability of his Honda as well as the dedication of its driver to reach this unique milestone. As Joe approached the one-million-mile mark, Honda fans have been following his journey on www.millionmilejoe.com.



Joe's million-mile journey is a showcase for the reliability of Honda automobiles, a quality that has been a part of the automaker's DNA for over 50 years. Joe's model, the Accord, continues to lead industry reliability rankings and recently was named Best Resale Value in its class by Kelley Blue Book's kbb.com. Additionally, the Accord has been named to the prestigious Car and Driver 10Best list a record 25 times.
"Joe's journey is a testament to his Honda's reliability and how people have come to count on Honda for more than 50 years to get them to where they need to go," said Tom Peyton, Honda brand manager for American Honda Motor Co., Inc.
Honda wanted to tell Joe's story because of his astonishing driving habits and detailed record keeping. Joe drives an average of 62,500 miles a year and began keeping detailed records at around 300,000 miles. Joe has taken more than 661 photos of his odometer.

http://hondanews.com/releases/849b38e4-dd45-4cc9-9d8f-f35fa73cc5f3

The all-new 2012 Honda Civic Natural Gas

 

The all-new 2012 Honda Civic Natural Gas (formally known as the Civic GX), the only dedicated natural gas-powered passenger vehicle manufactured and sold in the U.S., will go on sale at qualified Honda dealerships nationwide on October 18 with a Manufacturer's Suggested Retail Price[1](MSRP) starting at $26,155.

To support growing consumer interest in alternative-fuel vehicles, American Honda is expanding its network of U.S. dealers which are qualified to sell and service the Civic Natural Gas to retail customers— expanding sales to 200 dealers in 35 states. Previously, retail sales of the natural gas-powered Civic had been limited to four states – California, New York, Utah and Oklahoma.

The Civic Natural Gas offers multiple benefits including significantly reduced operating costs compared to gasoline and lower fuel costs, with natural gas purchased at public fueling stations historically costing about 30-percent less than gasoline on a gasoline-gallon-equivalent basis. As an alternative-fuel vehicle with extremely low smog-forming emissions, the Civic Natural Gas currently qualifies for a state-issued decal allowing single-occupant access to High-Occupancy Vehicle (HOV) "carpool" lanes in California and several other states. The Civic Natural Gas engine produces almost zero smog-forming emissions and is the cleanest internal-combustion vehicle certified by the EPA (Tier-II, Bin-2 and ILEV certification as of August 2010).

Featuring new styling, enhanced performance and increased fuel economy, the redesigned 2012 Civic Natural Gas can now be equipped with the Honda Satellite-Linked Navigation System featuring an exclusive database of publically accessible Compressed Natural Gas (CNG) refueling stations across the United States.